A New Look for Texas Architect

Editor’s Note, Texas Architect, Jan/Feb 2012

No doubt you noticed the makeover
of the nameplate on the cover,
the most conspicuous of several
changes introduced in this edition.
The redesigned Texas Architect – its
first comprehensive overhaul since 2000 – represents
efforts by consultant Dyal and Partners
and the magazine’s staff. The objective was to
visually align Texas Architect with the recently
rebranded Texas Society of Architects and the
component’s revamped website. (For more on
that new identity campaign, see the news story
on p. 9.) The firm’s principal, Herman Dyal,
FAIA, also created the new nameplate as a
companion to his square logo for the Society.
(Compare the two shown side by side atop the
masthead on the opposite page.)

Since July, Texas Architect Art Director Julie
Pizzo has worked with Dyal and his associate,
Ryan McLaughlin, on what Dyal characterizes
as a “refresh” of the magazine’s graphic
design. (And I’ve offered my opinions, too.)
While retaining its underlying structure, the
team sought to make the layouts more casual
and the navigation of the content easier for
the reader. Pizzo describes the new look as
“familiar, but friendlier.” Body text is now set
in Baskerville (9 pt. over 12 pt. leading, in case
you’re wondering) and aligned with “ragged”
right margins. Benton Sans is used throughout
and creates a visual tie to the new identity of the
Society. LeCorbusier is the display font used for
graphic appeal. It’s applied to section identifiers
(for example, “Editor’s Note” at the top of this
page), several initial caps (that large “N” to the
left), and numbering (on the “Contents” page.)
Pullquotes and subheads (two or three words
styled in bold to signify a pause in the narrative)
have been introduced more often to break up
the previously solid blocks of type.

Along with the new graphic elements, this
edition inaugurates a few new editorial features.
First, there is “Profile,” which will take readers
on a virtual visit with an architect, either at
home or in the studio or some other location.
Beginning on page 67 in this edition, it’s on the
jobsite with Candid Rogers, AIA, who practices
in San Antonio. Second, the results of chapter
design award programs have been separated
from the news pages in favor of a new section
department called “Recognition” that starts on
page 18. Third, and this is a more global change,
there will be a greater emphasis placed on individual
architects and other allied professionals.
The close-up of Frank Welch, FAIA, out front of
this edition denotes that new direction. However,
photos of architecture will not completely disappear
from Texas Architect’s cover.

First published in January 1950 as a 24-page
mimeographed pamphlet, Texas Architect has
steadily improved in its graphic design and editorial
content over the past 62 years. We want to
hear your thoughts on these latest changes.