The Voice for Texas Architecture

2024 Design Expo Helpful Resources

Annual Conference & Design Expo
October 3-5, 2024 (Expo open October 3-4)
George R. Brown Convention Center
Houston, Texas

Resources for Exhibitors

We want to ensure that your experience at our Design Expo provides you great ROI as you meet new prospects, build relationships, and increase your brand awareness. Below are some helpful resources to consider as your plan your booth.

International Association of Exhibitions and Events (IAEE)

Organized in 1928, this site is a leading association for the global exhibition industry. IAEE’s goal is to promote “the unique value of exhibitions and events” and be the “principal resource for those who plan, produce and service the industry.”

Exhibitor Online

Exhibitor Online is a leader in trade show and corporate event marketing education offering magazine articles, news, seminars, and conferences to current and aspiring trade show exhibitors. The site’s key objective is to be “the indispensable source of expert education on trade show and corporate event marketing.”

Trade Show Executive

Trade Show Executive is an online provider of news, tools, and resources for both trade show managers and trade show exhibitors looking to turn their ideas into their competitive edge.

Exhibit City News

Exhibit City News is a monthly newspaper and online collection of trade show resources with over 12,000 industry readers.

Pre-show planning resources

Glossary of trade show terms

Whether you’re new to trade show marketing or you’ve simply come across a term with which you’re unfamiliar, this “Glossary of Terms” from Exhibitor Online is your guide to marketing lingo from A to Z.

Trade show planning timeline

This timeline from Trade Show Advisor breaks your trade show planning into seven distinct phases: 12+ months before the show, 9-12 months before the show, 6-9 months before the show, 3-6 months before the show, 1-3 months before the show, 1 week before the show, and 1 day-1 week after the show.

Each phase includes simple steps you can follow to make the most of your marketing efforts.

 Trade show marketing resource page

Developed by Bartizan Connects, a lead retrieval and session attendance tracking software company for trade shows and events, this resource offers  downloadable guides for trade show exhibitors.

 Inbound marketing trade show planning guide

This guide from inbound sales and marketing platform HubSpot provides valuable insights on social marketing best practices.

Trade show booth etiquette rulebook

This trade show staff etiquette book by The Balance Small Business is a great resource for trade show exhibitors in all industries. It highlights do’s and don’ts for your staff in regards to greetings and body language during the show, tips for a professional and well-groomed appearance, advice for keeping your trade show booth neat and tidy, and best practices for approaching and interacting with prospects.

Trade show trends, case studies, and reports

Library of case studies

EXHIBITOR Online offers dozens of case studies covering a wide variety of industries and budgets.

Post-show resources

Sales qualification guide

This “Ultimate Guide to Sales Qualification” from the content marketing gurus at HubSpot covers everything you need to know about qualifying prospects, from when to disqualify a prospect and what kinds of questions you should ask.

Sales follow-up email templates

This article provides examples of email templates that will help  develop relationships with prospects and close sales.

Measuring and evaluating trade show results

This PDF guide from  Creative Training Solutions provides valuable insight to help you measure and evaluate your trade show results.

Want More Information?
Please contact:
Missy Floyd-Seward
Director of Business Development
melissa@texasarchitects.org

“Spending time at Design Expo was exceptional, both connecting to old friends and relating to new product lines for our upcoming builds. The TxA trade show allows us to personally meet and shake hands with our new suppliers.”

— Paul Dennehy, FAIA