News Search Results for "Light"
14 Texas Architects Elevated to Fellowship in 2015
The American Institute of Architects has announced the newest members of the College of Fellows. Fourteen Texas architects are among the 147 nationwide to receive this prestigious honor. Only about 3,200 of AIA's total 80,000 members hold this distinction. Congratulations to the AIA Fellowship Class of 2015!
Who Will Advocate for Architecture?
Will your House and Senate districts be represented at Advocates for Architecture Day? The highlighted areas show districts with architects already registered to advocate on February 10. Join them in Austin for a fun day at the Texas State Capitol on behalf of your profession.
Sign up today to ensure your district is represented. Everyone is important!
BLOG | Project ArchiTX: House 124
Candid Rogers Studio's House 124 launches the Texas Society of Architects' newest blog series, Project ArchiTX. The series highlights outstanding architectural projects in Texas, as well as projects designed by Texas architects and designers. House 124 seamlessly fuses old world and contemporary urban style in a Victorian cottage in San Antonio.
BLOG | NFPA 285 Code Requirements: The Elephant in the Room
The National Fire Protect Agency brings to light the need for rigid foam insulation fire safety in its code 285 assembly test.
Portfolio: MaRS Attacks
The distinction between architecture and interiors is often a fuzzy one, but MaRS bridges the distance nimbly.
2015 Design Conference: CRAFT
Architecture Tours and Learning Opportunities
27 February – 1 March
THIS EVENT IS SOLD-OUT
Rottet Studio provides privacy and breathtaking views of the Houston skyline for the attorneys in the Seyfarth Shaw offices.
The Autodidact and the Art of Composition
By sketching museum masterpieces, Michael Malone hones his drawing skills and whets his appreciation for the similarities between art and architecture.
Clear structural articulation and a folded corrugated metal roof are the major architectural features of the Ottmers Residence, a project designed to be built by a client on a very tight budget.
Facades+ Dallas Conference
On October 30–31, Dallas's CityPlace Events will host the Facades+ Dallas conference. Attendees will have the opportunity to earn up to 16 AIA CEUs over the course of the two-day conference, and to meet and mingle with the leaders of facade design and construction.
2014 Design Expo Attractions
Featuring 275 exhibitors in the fields of architecture, engineering, and construction, our 2014 Design Expo at the George R. Brown Convention Center in Houston will be our biggest ever! Discover the latest products and techniques, watch live demonstrations, and make connections with vendors and industry representatives from around the globe.
Muñoz & Company transformed multiple bottles of colorful soda into a glowing cube called Mestizo City. TxA Design Award juror Marlon Blackwell, FAIA, described the concept as “delightful” and capable of inspiring “sheer joy.”
BLOG | Imagine Houston Video
When do you get to spend three uninterrupted days indulging in your passion and focusing on your career? James Furr, FAIA, and 2014 Texas Society of Architects President Val Glitsch, FAIA, invite you to do so by joining them for a one-of-a-kind architectural experience at the 75th Annual Convention and Design Expo in Houston.
Do Ho Suh
Do Ho Suh's first major solo exhibition in the U.S. will be on view at The Contemporary Austin from September 20, 2014–January 11, 2015.
A New Sculpture Garden for Austin’s Laguna Gloria
Boston-based landscape architecture firm Reed Hilderbrand is expanding its Texas portfolio and leading the re-imagination of The Contemporary Austin’s historic Laguna Gloria site.
Fireside Chats: Meet the Speakers
During our 75th Annual Convention and Design Expo, the Society will host Fireside Chats giving emerging professionals an opportunity to sit down with established, notable Texas architects for conversations about their careers, futures, and the profession.
A Tin Gallery
Not only is Brave / Architecture’s Sicardi Gallery intriguing, it is also the latest example of Houston’s secret cohort of tin buildings representing a little-known modern regional architectural expression.
As contemporary collections continue to grow, exhibitors’ need for more space is providing the public with opportunities to see art. The Warehouse in Farmers Branch and SPACE Gallery in San Antonio are private collections that are now open to visitors.
Akiko Kotani's latest installation,"Soft Walls," on display at the Woman & Their Work Art Gallery in Austin, exudes the fluidity of a woven textile while drawing inspiration from steel strength.
2014 Convention: Frequently Asked Questions
The Texas Society of Architects 75th Annual Convention and Design Expo will take place on November 6–8 at the George R. Brown Convention Center in Houston. This page provides some answers to frequently asked questions about convention registration, creating your schedule, continuing education credit, and more.
A Container Bar
Entrepreneur Bridget Dunlap's latest, and last, bar on Rainey Street takes a temporary stand in an evolving district.
Soto: The Houston Penetrable
Ten years in the making, Jesús Rafael Soto's "Houston Penetrable" at the Museum of Fine Arts, Houston invites you to engage and entangle yourself in the artist's only indoor, site-specific permanent installation.
Menil Drawing Institute
Los Angeles-based architecture firm Johnston Marklee’s proposed design for the Menil Drawing Institute is at once serene and revolutionary.
Rammed earth wall, rippling Venetian plaster, and the colorful blocks of Margo Sawyer-designed art walls — Page’s Torcasso residence achieves the sublime.
BLOG | 500 Chicon: Fallen Tree to Get New Life
A tree lost; an addition to the Texas Architects office gained.
Bercy Chen Studio’s design at the Cascading Creek House sleekly conceal extensive mechanics under the hood of a gorgeous space.
TxA 2014 Design Awards Announced
We are pleased to announce the recipients of our 2014 Design Awards. Sixteen projects were selected from among 221 entries. This year's jurors were: Marlon Blackwell, FAIA, of Marlon Blackwell Architect in Fayetteville, Ark.; Andrea P. Leers, FAIA, of Leers Weinzapfel Associates in Boston; Tim Love, AIA, of Utile in Boston; and Mark Reddington, FAIA, of LMN Architects in Seattle.
Preservation Texas Honor Awards
Last November, Preservation Texas announced the winners of its 2013 Honor Awards. The annual competition recognizes outstanding and inspiring accomplishments in historic preservation throughout Texas.
Austin-based architect and UT Austin assistant professor Igor Siddiqui’s latest experiments in plastic have resulted in "Bayou-luminescence," cast from translucent industrial urethane rubber, and “Protoplastic," a series of design experiments exploring the possibilities of biodegradable plastics.
AIA Selects 2014 COTE Top Ten Projects
The American Institute of Architects and its Committee on the Environment have selected the top ten examples of sustainable architecture and ecological design projects that protect and enhance the environment. The projects will be honored at the AIA 2014 National Convention and Design Exposition in Chicago.
Demolition of the American Folk Art Museum
As demolition of Tod Williams and Billie Tsien's American Folk Art Museum building gets underway in New York City, The Architect's Newspaper Executive Editor Alan G. Brake explores the controversy ignited by this decision, and what it says about the public's appreciation for architecture.
Texas Society of Architects Mentorship Program
The Texas Architects Mentorship Program provides an opportunity for emerging professionals across the state to connect with AIA Fellows for mentorship and professional development.
Louis Kahn Plays the Organ
Philip Hendren, AIA, recounts how in 1970, in a home in Old West Austin, Louis Kahn played the organ for a crowd of 400. Kahn's impromptu performance took place at a reception following the legendary architect's standing-room-only lecture at UT Austin.
Midland's Rhotenberry Wellen Architects looked to traditional agrarian structures for the inspiration for the design and materiality of the Dietert Ranch retreat in Real County.
At the Kimbell Art Museum in Fort Worth, the wilderness has been tamed and a campus created. Inga Saffron, architecture critic for The Philadelphia Inquirer, weighs in on the new Renzo Piano Pavilion.
Re-Flex by RTKL Associates
Parametric design and digital fabrication create a responsive modular system focused on filtering light.
Art in the Park
The Patrick Doughtery stickwork installation "Boogie Woogie" is part of Hermann Park's Art in the Park centennial celebration, which throughout 2014 is highlighting the important role the park has played in the city's history, and its value for Houston's residents.
Capturing the Alamo: A Database of Architectural History
Built by the Spanish Empire in the 18th century, the Alamo has had many lives. A research team led by Professor Robert Warden, RA, of Texas A&M's Center for Heritage Conservation, is using laser scanning and other emergent technologies to document the landmark in its present state, and build a three-dimensional database cataloguing its evolution.
Reflections | Design Conference 2014
During the Jan. 31–Feb. 2 weekend, architects hailing from Texas, Louisiana, Oklahoma, Arkansas, and Mexico convened in Austin for the Texas Society of Architects’ Third Annual Design Conference: Borderlands. The three-day conference was filled with world-class presentations by renowned architects, intriguing tours, and stimulating conversation among architectural peers.
Val Glitsch, FAIA, Texas Architects 2014 President
This January, the Texas Society of Architects welcomes Val Glitsch, FAIA, as president. Glitsch is principal of Val Glitsch Architect in Houston and has more than 15 years of leadership with the Society. She was profiled in the November/December issue of Texas Architect.
BLOG | Media and Technology in Architecture | Sourcing New Materials
"Half the battle is often knowing where to start the search." In our latest "Media and Technology in Architecture" post, Brinn Miracle, AIA, of PDR in Houston describes a number of online resources for sourcing, researching, and trying out new building products.
The Blaffer Reworked
Though the project for the Blaffer Art Museum at the University of Houston was primarily an interior renovation, WORKac’s design is ambitious and less predictable than many university buildings.
Completing the Circle
An ambitious partnership between St. Stephen’s Episcopal School in Austin and Andersson-Wise Architects has transformed the original Fehr & Granger campus with five new buildings.
Animal House: Thoughts on Cross-Species Design Collaborations
AnimalArchitecture.org is a web-based platform dedicated to an ongoing investigation into the performative role of design in ecology. Founder and Director Ned Dodington, Assoc. AIA, writes about the questions explored by the site, which presents a curated collection of works demonstrating the powerful collaborations between human and non-human architects.
More Than Skin Deep: University of Houston's New Medical Building
This article from the November/December 2013 issue of Texas Architect explores facade treatments at the new University of Houston Health and Biomedical Sciences Building. The center was designed by Shepley Bulfinch of Boston, with Houston's Bailey Architects serving as the architect of record.
Surrounded by sandburs, the sea breeze, and a wide airstrip, the Fire|Beach House in Galveston is a surprising piece of contemporary architecture.
Workplace Design Trends
Released every five years, Gensler's U.S. Workplace Survey sheds light on the relationship between office design and business performance. Michael Friebele, Assoc. AIA, of Laguarda.Low Architects discusses what the 2013 survey reveals about trends in the design of collaboration spaces and the role of choice in team member satisfaction.
Down and Up House
Karen Lantz, AIA, of Lantz Full Circle | Enter Architecture purchased a lot in Houston’s Ranch Estates subdivision and then proceeded to think long and hard about the house she wanted to design there for herself and her husband. The building is an in-depth study in local Texas materials.
BLOG | Architects Talking to Architects: Yen Ong, AIA
Texas Architects talks to Yen Ong, AIA, of 5G Studio in Dallas. Born in Jakarta, Ong's design perspective is cross-culturally informed through his studies in Indonesia, Singapore, Italy, and the United States.
The Office of James Burnett’s new Sunnylands Center & Gardens is a composition of color and texture achieved through a densely layered, yet sustainable, planting design.
Max Levy, FAIA, knows how to bring daylight into a room in beautiful and creative ways. “Light Sails,” rods, trellises, and apertures in the ceiling — these sketches demonstrate why he is a master of light.
Continuing Education at the 2013 Design Expo: Schedule at a Glance
The Texas Society of Architects 2013 Design Expo will not only feature some of the biggest vendors in the AEC industry — it will also offer abundant Continuing Education (CE) opportunities.
Behind the Lens with Richard Payne, FAIA
An icon and indisputably the dean of architectural photographers in Texas, Richard Payne, FAIA, has been a registered architect since 1964 and a full-time architectural photographer for almost 45 years.
Waller Creek’s Creek Show
Creek Show proposes to transform Austin’s Waller Creek into an active venue for art, architecture, and landscape architecture. A series of temporary installations will appear along the 1.5-mile site in an attempt to surprise and delight the community.
Soo Sunny Park's "Unwoven Light" Installation at Rice
From April 11 through August 30, 2013, Soo Sunny Park's installation "Unwoven Light" animates Rice Gallery's expansive space, transforming it into a shimmering world of light, shadow, and brilliant color.
AIA Austin 2013 Design Awards
In April, AIA Austin announced the recipients of its 2013 Design Awards. The competition recognizes outstanding architectural projects by members and promotes public interest in architectural excellence. This year's jury included Craig Kolstad, Assoc. AIA, of Dallas; Lauren Rottet, FAIA, of Houston; and Teresa Rosano, AIA, of Tucson, Ariz.
Remain in Light
RE:site and METALAB, two Houston-based firms of artists, designers, and architects, recently installed “Memory Cloud,” a light-based an installation that creatively embodies campus life, at the Texas A&M University Memorial Student Center.
Daylighting Design Process: Two Cases
Daylighting was a primary design driver in two recent Austin projects: the plans for the upcoming Central Library by the joint venture of Lake|Flato Architects and Shepley Bulfinch, and the McGarrah Jessee office renovation by McKinney York Architects. While each team used a different approach to create its design, both achieved compelling daylit spaces.
Rehabilitation in Downtown Houston
The recent renovation of Houston's 1932 Wilson Stationery and Printing Company Building, now known simply as 500 Fannin, as well as a slew of other successful preservation projects in the area, are helping the city recapture the spirit of its past.
Hotel Settles: A Bell Cow Rings Again
For more than 30 years, Hotel Settles was a Big Spring eyesore, but thanks to the vision of developer G. Brint Ryan and a six-year historical rehabilitation project, the 15-story Classical Revival/Art Deco hotel has a new lease on life.
2013 Design Conference Wrap-Up
The Second Annual Texas Architects Design Conference: Collections was held in Dallas on Feb. 22-24, 2013. Keynote speakers included New York's Marion Weiss and Michael Manfredi of Weiss/Manfredi, and Thomas Phifer of Thomas Phifer and Partners.
AIA West Texas Design Awards
The AIA West Texas Design Awards program recognizes member projects that reflect excellence in design, regardless of size, budget or type. Four projects were singled out for Honor Awards in 2012.
LEED Platinum for Bush Presidential Center
The George W. Bush Presidential Center in Dallas is the first presidential library to earn Platinum certification for new construction from the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED). While the center's architectural design may be controversial, its commitment to sustainability is not.
Standing Up to the Strip Mall
Building code necessitated a blast wall at the Met Retail site in Austin. Studio 8 Architects took the opportunity to customize the building’s aesthetic and break from typical highway architecture.
Architect Profile: Derwin Broughton, AIA
In this interview for Texas Architect, Derwin Broughton, AIA, shares his thoughts on receiving a 2013 AIA Young Architects Award, the ability of architecture to transform a community, and how YAF is filling the gap to help develop the profession's future leaders.
Creating Community with Ardis Clinton, AIA
Ardis Clinton, AIA, is essential to the community at the Perkins+Will Houston office, and when she is not surprising the team with ice cream treats as reprieve from hot summer days or helping young interns with their licensure process, Clinton manages projects like the Galveston National Laboratory biodefense facility and then goes home to twin sons.
Campus Health Care
The renovated Arizona State University Health Services Building creates a sense of health and wellness within an efficient, functional design that reinforces the campus fabric. The Lake|Flato project received an AIA San Antonio Merit Award and was recently featured in Architectural Record.
Paperwork: Plans for a New Campus at Austin's Highland Mall
Right now, Austin’s Highland Mall sits largely abandoned. However, Barnes Gromatzky Kosarek Architects’ proposal for the redevelopment of a former department store into a new Austin Community College campus floods the interior with light and activates the exterior with student gathering spaces.
PubCom Travels To Tyler
On March 8-9, the Society's Publications Committee met in historic Tyler, Texas, for its annual retreat. Charlie Burris, AIA, reports on the weekend's events — and the area's rich architectural history.
Life, Fruits, and Veggies on the Street
Since 1994, there has been a 448% increase in the number of farmers markets across the country. Rice University School of Architecture students were recently given the problem of addressing the spatial needs of the farmers market for Houston’s not-for-profit Urban Harvest.
Fort Worth Design Awards
Recipients of the 2012 AIA Fort Worth Design Awards were announced in January. Six firm projects and five student works were singled out for excellence in design as part of the chapter’s Honors and Awards Program.
VIDEO: 20x20 With Brantley Hightower, AIA
Brantley Hightower, AIA, founder of HiWorks in San Antonio, revisits his childhood fascination with space flight and discovers some interesting parallels between the moon landing project and current challenges in architecture.
Contrary to initial concerns, online shopping is not sounding the death knell for brick-and-mortar stores — but it is making them step up their game. Omniplan's Tip Housewright, FAIA, explores how retail architects and designers are creating a sense of moment, event, and place in new and innovative ways.
Saving Texas' Most Endangered Buildings
On February 20, members of the Society's Historic Resources Committee attended Preservation Day at the State Capitol. Committee Chair Eva Read-Warden, AIA, reports on the events of the day, and how Texas Architects are partnering with Preservation Texas during the 83rd Legislative Session.
Driving Business to Your Firm: Q&A With Jeff Needles, AIA
Jeff Needles, AIA, director of vision building at Sixthriver Architects in Austin, talks with emerging professionals about how to bring new work to their firm, ways to balance duties at work with the search for new projects, and how to actually enjoy networking.
VIDEO: Society’s Craig Reynolds Talks Contemporary Dallas Architecture
Presented by Architizer and the Texas Society of Architects, the “Lone Star State’s Top 13 Buildings to See in 2013” list highlights some of the most significant contemporary architecture projects in Texas. This week, Past President of the Society Craig Reynolds, FAIA, was interviewed by Chris Sommer, anchor for Dallas-based NewsRadio 1080 KRLD, about the local works that made the list.
Dwelling: To Have or to Be
People looking to build a house, even the financially comfortable and educated, seldom hire an architect because architects haven’t done a good job of communicating their value. Part of this stems from the difficulty of describing services for the complex tasks of design and construction. More important, architects haven’t taken on the job of making conceptual ideas clearly compatible with living needs.
Michael Van Valkenburgh on Austin’s Waller Creek
With construction of the Waller Creek tunnel well under way in Austin, the $146.5 million municipal effort to more efficiently manage the flow of water through the long-neglected flood plain has also afforded a new vision for the creek and the city.
AIA San Antonio Design Awards
Recipients of the 2012 AIA San Antonio Design Awards were announced in November 2012. Selecting from 45 entries representing 24 San Antonio firms, the jury recognized three projects with Honor Awards.
The 2012 Exhibit of School Architecture sponsored by the Texas Association of School Administration (TASA) and the Texas Association of School Boards (TASB) Convention awarded the Caudill Award to Lady Bird Johnson Middle School in Irving designed by Corgan Associates.
A former gas station turned gastropub, The Monterey is helping to create a culinary outpost in San Antonio’s Southtown district. Designed by Poteet Architects and Wiese Hefty Design Build, the scheme for this highly praised restaurant transformed the dilapidated storefront of a former Sunglo Service Station with a clean mid-century aesthetic, a large inviting patio, and an innovative menu.
A Towering Landmark for Formula One Track
Fans of Formula One come to see the action on the track, not what’s around the track, said Juan Miró, an architect. But luckily for him, the owners of the Circuit of the Americas, the new Formula One site on the edge of Austin, Tex., wanted to create a memorable setting for events like the 2012 United States Grand Prix.
Debut in Dallas
Last month the City of Dallas opened the City Performance Hall, a “village for the arts” meant to help cap off its growing arts district. Architecture firm Skidmore, Owings & Merrill took that title to heart, seeking input from local artists and opting for elegance in the presence of its commanding neighbors.
Turn Up the Volume!
The stage lights were warm and welcoming, not at all the petrifying event conjured in my subconscious. The butterflies and wobbly knees were not present as I ascended the stage steps to address the standing-room only crowd of 1400 colleagues gathered from across the breadth of our state’s boundaries.
Students' Sustainable Doghouse Designs Win Competition
Former and current design students from Texas A&M's College of Architecture incorporated “green” techniques in the design and construction of winning entries in Brazos Bark & Build, a sustainable doghouse competition sponsored by AIA Brazos.
Team Selected for Linear Park in Downtown Austin
As the culmination of an international competition, a team led by Michael Van Valkenburgh Associates (MVVA) and Thomas Phifer and Partners has been chosen to design a 1.5-mile-long linear park in downtown Austin.
October 10 Deadline to Buy Convention Event Tickets Online
October 10 is the last day to buy convention event tickets online. After that date, some event tickets will still be available onsite. (Tickets for the Texas Architects Awards Luncheon and the Lunch with Exhibitors must be purchased by Oct. 10.) Don’t miss out on some of the most exciting Texas Architects receptions and celebrations!
After Tuscany: Rediscovering Home
"At once wistful and thought-provoking, light-hearted and profound.” That is how Dallas architect and contributing editor Max Levy, FAIA, described the set of Italy/Texas photo collages published in the Backpage section of the Sept/Oct issue of Texas Architect. We agree with Max that the images, created by UT School of Architecture student Emily Wiegand, are fascinating.
A&M Students to Design, Build Home for Housing Needs Initiative
In an initiative that addresses the profound societal challenges of meeting the housing needs of the estimated nine billion people that will be on the planet by 2050 while simultaneously reducing buildings’ energy use, students from all disciplines at Texas A&M’s College of Architecture will design and build a single-family residence during the 2012-2013 academic year. The project is part of A&M’s new college-wide Real Projects initiative.
UT Arlington and Dallas Morning News Create Joint Architecture Professor-Critic Position
The University of Texas at Arlington and The Dallas Morning News are partnering in an innovative joint appointment of a School of Architecture faculty member who also will serve as architecture critic for the news organization. The initial appointment will be for three years, renewable and split evenly between the News and UT Arlington.
Lines of Yellow, Green, Red, and Blue
A few weeks ago, I was with a number of Texas Architects colleagues in the center of an active pedestrian mall on the campus of Portland State University, when two puzzling issues became apparent: 1) It was 75 degrees in late July, and 2) we were standing in mass on a commuter rail line.
Light Craft: Art and Architecture Merge at Rice
Anchoring the western end of Rice University's main quad in Houston, James Turrell's new 118-foot-square Skyspace emerges from the earth in front of the monolithic Shepherd School of Music. “This is architecture that light and space makes,” explains the artist. When the sun illuminates the atmosphere, you can't see through it to view the stars that are there, he points out. “Light not only reveals, it also obscures—so you can actually build a space with it. I use light and architecture in that way: to limit space and to reveal it, either way.”
How 99% Invisible is Changing Public Radio
"Covering design on the radio can be a challenge for obvious reasons, but being audio-only is usually a constraint that works in my favor," says Roman Mars. Mars is the creator and host of the hugely inventive podcast 99% Invisible, which treats the design of everyday things like a forensic science. In each episode, Mars (keynote speaker for 2012 Texas Architects Convention) highlights some nearly invisible design process that you had no idea was incredibly interesting and then tells you why it is.
2012 AIA Austin Design Awards
AIA Austin’s 2012 Design Awards competition resulted in recognition for 15 projects in three categories out of a total of 112 entries.
On the Road with Alexis McKinney, AIA, LEED AP
For Alexis McKinney, AIA, the “road to registration” has led to the past. And today, her interest in historic preservation has led to downtown Houston, where McKinney and colleague Gerald Moorhead, FAIA, peruse two historic houses (1904 and 1905) that have been “mothballed” and relocated to a dramatic site yards from the city’s 42,000-seat baseball stadium. The project is one of several McKinney is working on.
99% Invisible: The Speed of Light for Building Pyramids
This episode of 99% Invisible, produced byTexas Architects 2012 convention keynote speaker Roman Mars, features the research of Steve Burrows CBE, who spent several weeks in Egypt studying the pyramids through the eyes of a modern day structural engineer. The result presented fascinating insights into the design of the pyramids and offers some lessons in how we may think about sustainability through longevity in modern architecture.
New Federal Courthouse Hard-Hat Tour
Designed by Mack Scogin Merrill Elam Architects, the new U.S. Courthouse in Austin occupies a full city block directly west of Republic Square Park. Take advantage of a rare opportunity to see the new courthouse just before occupancy by registering to attend the Texas Society of Architects Annual Convention and Design Expo, Oct. 18-20, at the Austin Convention Center. Weeks after this hard-hat tour, the courthouse will be locked down by security, and no one else will have the same freedom to experience the courthouse’s beautifully crafted interiors.
The Hodge Orr Residence
The Hodge Orr House, designed by David Webster George, FAIA, in collaboration with Jim Wheeler, AIA, is a reminder that a well-planned house can be both gracious and architecturally arresting, while still embodying principles of restraint and blending into the features of the site.
Architecture Firm Websites: The Good, The Bad, The Ugly
Websites are a vital marketing tool. Unless you’re a superstar design firm, steer clear of archi-speak and tricky graphics. Users want a site that is clean and simple.