With Launch of New Website, Texas Architects Unveils New Brand

On Oct. 28, during the Texas Society of Architects 72nd Annual Convention in Dallas, President Dan Hart, AIA, PE, formally announced the Society’s newly redesigned website and refreshed brand, which uphold Texas Architects’ mission to be “the voice for Texas architecture, supporting the creation of safe, beautiful, sustainable environments.”

The announcement was made at the second General Session and arrived after a year-long taskforce effort, spearheaded by architect Chris Hudson, AIA, of Morris Architects in Houston and nine architects from around the state, along with the Society’s executive committee and staff.

“As the voice for Texas architecture, our role is to elevate the general public’s aspirations for the built environment. More than ever, our society needs safe, beautiful, and sustainable environments. Our re-purposed web presence is aimed toward stirring the imagination and making that case in increasingly expanding ways,” says Hart.

The new website incorporates a robust Search feature for online archives of articles and information on Texas architecture and includes a library of resources for the media in its Pressroom. Members also have a host of new functionality at their fingertips once logged into the site.

In the coming year, Texas Architects will utilize the website to communicate with member architects, as well as those publics with an interest in the built community.

Of increasing concern to the Texas community is the availability and use of resources, which are topics considered in the 2030 Challenge, as well in the ongoing conversation about how the new International Green Construction Code might be applied in Texas municipalities.

“All across Texas, architects are the design professionals who solve issues of how resources can be used more effectively and who create attractive and functional spaces in which communities live, work, and play. This website will provide items of historic and current interest about building and residential design, but it will also be of high interest to those anticipating trends for the future,” states Texas Architects Executive Vice President/CEO James Perry.

Key components of the refreshed brand involve a new black and white, square logo for both the Society and its flagship magazine Texas Architect; the introduction of the tagline “the voice for Texas architecture”; the replacement of “TSA” with “Texas Architects” in all references to the Texas Society of Architects; and a clean and timeless brand vocabulary—to inform design decisions across all mediums.

The refreshed brand and new website are the result of collaborative efforts among the Texas Society of Architects, Dyal and Partners, and Elemental Blend.