The Voice for Texas Architecture

Design Expo

The 2020 Design Expo happens on October 29-30 in Dallas, as part of TxA’s 81st Annual Conference.

Design Expo

The 2020 Design Expo happens on October 29-30 in Dallas, as part of TxA’s 81st Annual Conference.

2020 Design Expo
2020 Design Expo

The Premier Architectural Products Showcase in the Southwest!

The TxA Design Expo features approximately 350 booths and offers the highest quality architectural products and services on the market. It is the largest architectural products show of its kind outside of the AIA National Expo. Embrace this unique opportunity to showcase your brand, products, and staff while engaging with thousands of key decision makers from across the region.

TxA Annual Conference

The 2020 Design Expo will take place on the first two day of the Texas Society of Architects 81st Annual Conference, happening October 2020 in Dallas at the Hilton Anatole. The conference is an intensive three-day experience drawing more than 3,500 industry professionals, including firm leaders, top-level principals, partners, designers, and influencers ready to make buying decisions.

A New Way of Thinking

Traditional expo floor plans are outdated, unproductive, and lack energy and engagement. TxA’s Design Expo is different: We offer a non-traditional trade show experience, filled with interactive attendee/exhibitor opportunities and captivating learning environments. Attendees and suppliers participate in pockets of unexpected networking, education, and demonstrations.

“I enjoy making personal contact with our suppliers at the Expo. Being able to see the salespeople demonstrate and explain their products and services is more meaningful than seeing it on a website, catalog, or lunch and learn.”

— Tommy Cowan, FAIA

Exhibitor Benefits

By exhibiting with TxA, you will enjoy a premium booth setting, recognition at all stages of the Annual Conference and Design Expo, and exclusive access and promotional activities throughout the following year.

  • Standard 8′-high backdrop with 3′ siderail draping in the show colors
  • Standard company identification sign
  • Four complimentary exhibitor registrations per 10’x10′ booth
  • 24-hour security service
  • Company listing and product description in the conference’s onsite Program Guide
  • Company listing and product description in the Expo Preview featured in the September/October issue of Texas Architect magazine, as well as a 10% discount on advertising for that issue
  • Exhibitor listing on the TxA Annual Conference website through February 2021
  • Complimentary Design Expo attendee mailing list
  • Early selection of booth(s) for the next year’s Design Expo
  • Advance notice of sponsorship opportunities
  • Access to customized lead-retrieval system


Tod Stehling
Expo and Business Development Director

2020 Exhibitor Resources

Thank you for signing up as an exhibitor for 2020. We are excited to be partnering with you on what we hope will be another tremendously successful Design Expo! This section is filled with resources to help you as you plan for the show.

2020 Exhibitor List

Exhibit Hall Schedule

General Exhibitor Move-In
Wednesday, October 28, 2020 12:00 PM – 5:00 PM
Thursday, October 29, 2020 8:00 AM – 3:00 PM

Exhibit Hours
Thursday, October 29, 2020 4:00 PM – 6:30 PM
Friday, October 30, 2020, 11:00 AM – 4:00 PM

Exhibitor Move-Out
Friday, October 30, 2020, 4:00 PM – 9:00 PM

Exhibitor Service Kit

Order all your booth service needs, including booth shipping, carpet, tables, display units, drayage, electrical, floral, internet, and other furnishings.

2020 Service Kit

Who is Your Audience?

Put your products directly into the hands of the more than 3,000 stakeholders and decision makers from across the state who attend the TxA conference. 

See Which Firms Attended Last Year

Hotel Reservations

The 2020 Conference headquarters hotel is now taking reservations:

Hilton Anatole
2201 North Stemmons Freeway
Dallas, TX 75207

Group rate is $199/$249 a night.

Book your room now.

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for trade show cost justification and ROI. And, if you’re like most, you haven’t received formal exhibiting education — and don’t have a lot of time to seek it out. The following articles and blog posts from “Competitive Edge” provide a crash-course on trade show success. They are a quick-read, informative, and loaded with useful information and practical knowledge.


Tod Stehling
Expo and Business Development Director

Future TxA Annual Conference Dates

San Antonio
October 7-9

El Paso
October 27-29

Fort Worth
November 2-4

October 3-5

“Spending time at the 2019 Design Expo was exceptional, both connecting to old friends and relating to new product lines for our upcoming builds. The TxA trade show allows us to personally meet and shake hands with our new suppliers.”

— Paul Dennehy, AIA